I don't ever remember this much buzz around a Macworld keynote. Twitter certainly helped in maintaining the high buzz level. Those of us who live in Tweet village find time to read our tweets more easily than following the blogs so we could help in grabbing the memes and retweeting in our own neighborhoods. Twitter suffered to during the length of the expo as everyone proved the value of it's communication model.

The leaked keynote (via Wikipedia!) raised the stakes. Was it real? I don't have time for a point-by-point comparison but there's no direct mention of Macbook Air or iTunes movie rentals although both of those items appeared in other rumor mills.

This keynote generated some wonderful video content. If you don't have time (hour +) to watch the full keynote, Veronica Belmont at Mahalo will jog you through it in 60 seconds. If you're curious about what Randy Newman is doing these days, you can check out this vid (complete with spurious comments). (Thanks s4xton!)

I was most excited about iTunes movie rentals. I've been buying TV shows at iTunes since the beginning and I was ready to rent something (likely Bruce Willis's latest Die Hard) this weekend. My ancient and cheap TV electronic system actually lets me plug my 5G iPod into the VHS player and see iTunes video on the old 13-inch CRT television. Then I found out that they won't play on my iPod. Sigh. Of course I think "iPod upgrade time" to which Mary says "No way you're buying a new iPod to watch more TV!". I think she has a point but still.... (Could a 5G firmware upgrade or something be in the works or will Apple truly orphan us? Based on past performance, welcome to the orphanage.)

Macbook Air is exquisite. Don't even want to look at perceived negative details (hard-wired battery, lack of ports inc. no ether). It ranks with the Mac Plus in design simplicity and beauty and will set a new standard for computing which is something Apple does so well and why Bill G. has to be so jealous of Steve J. Being of medium income means, I can't justify buying one (yet). (It did make me evaluate my dependency on ethernet. I only plug in at the office. Otherwise, almost 100% wireless. The lack of the ether port just isn't an issue for most of us.)

As for the rest, Apple pursues the high-end TV folk making it easier to watch your favorite movies and shows over the Internet if you can afford the steep entry fee. That's cool and someone has to do it. They do deliver and they deliver products that people want to use as opposed to the other major OS company that keeps showing us stuff under development and painting a 2-d image of what the future will be. Apple first builds the future then releases it.

(Was Steve's keynote worthy of the buzz? Five out of 5 stars here solely based on release of the Air.)



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